Customer Interview Coach Review

Submit your answers to the following question to get feedback from a BGS coach on your customer interview project.

1 What was the one thing that most jumped out at you about your customers answers?

2 What are the top 3 gains and pains identified from your discussions?

3 How are you talking about these things in your marketing materials?

4 If you are not, how might you write your copy to address these missing gains and pains?